Businesses need to culturally understand why each group is different businesses need to wake up to this fact and improve their insights into consumer behavior the importance of consumer. Consumer behavior involves services and ideas as well as tangible products the impact of consumer behavior on society is also of relevance for example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. Understanding your customers' buying behaviour is one of the elements that helps to be successful without this understanding it makes gaining more customers difficult especially in today's competitive world.
Moreover, the understanding consumer behaviour also helps marketers to know the what, where, when, how and why of the consumption of product consumption (kumar, 2004) these help marketers or organizations to know the reason behind the purchase of product by consumers and how it satisfies them. Importance of understanding buyer behaviour buyer behaviour | principles of marketing bba | bba-bi | bba-tt | bcis management notes buyer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and. It is likely that consumer behavior may become bifurcated in the process, and the science of consumer behavior may emergence as a standalone discipline while marketing continues to understand consumer behavior f rom its own perspective.
Why is understanding consumer behavior of such importance to marketers give examples of how marketers apply their understanding of consumer behavior to their marketing strategies the study of consumer behavior plays an importance role to the marketers which need to study in how individuals, groups and organizations select, buy, use and. Understanding consumer behavior ensures success in the market place a detailed investigation and analysis of consumers behavior helps marketers to be aware of the different activities of the consumer and the ways they acquire, use up and disposed the goods and services provided. Understanding consumer behavior -- essentially the psychology of marketing -- is one way for a business to anticipate and meet the needs of its current and future customers list cite link link. The importance of understanding consumer behaviour can most probably be summarised in a simple, yet powerful, statement by assael (1995: 3): consumers determine the sales and profits of a firm by their purchasing. To truly understand consumer behavior marketers need to know when it's important to reach out to consumers directly to get the answers they need understanding the why behind consumer purchases visit epsiloncom.
The primary importance of consumer buying behavior lies in the fact, that you can know how the consumer is going to behave studying consumer buying behavior not only contribute to profits, but we can be rest assured that a company which is in touch with its customers, has a sustainable advantage. Why it's important to understand the customer's buying behaviour the key to a successful marketing campaign lies in consumer behaviour marketing to an audience that you don't truly understand will not get you very far the only way to reach and connect with a customer, the only way to influence their purchasing decision is to understand. Michael is a new york-based expert in consumer behavior and consumer psychology who has been helping companies to understand consumer behavior for 30 years.
Consumer behaviour is the study of the way people seek, purchase, use, evaluate and dispose of products and services it is the phycology of marketing, and it is used to determine why consumers seek one product alternative from the other. Measuring customer behavior is a crucial part of any business knowing what the consumer wants and how he acts is vital in terms of product design, and later marketing. Get an answer for 'examine why understanding consumer behavior is important for an organization' and find homework help for other consumer behavior questions at enotes.
Understanding the consumer we help clients reduce costs and improve patient outcomes through insights into consumer behaviors, beliefs, and needs consumer decisions—including lifestyle choices, adherence to treatment regimens, and the selection of providers, payors, and medications—are key drivers of demand and overall spending in healthcare. Need for studying consumer behaviour buyer behavior is studied to predict buyers' reaction in markets if a firm understands its customers, it becomes successful in the market place the success of any business is based on understanding the consumer and providing the kind of products that the consumer wants. -the integration processes are critical to understand consumer behavior -activation of product knowledge has many implications for marketing -attention to differences among consumers is important because the same stimulus may activate different knowledge in different consumers.